If Live Earth is a massive mega-concert “designed to use the global reach of music to engage people on a mass scale to combat our climate crisis,” why are organizations sponsoring contests to fly winners to the concert? MSN and Treehugger have a Live Earth video contest running:

We want you to be there for this historic event, and so we’re teaming up with MSN to give away five pairs of tickets, along with air travel and lodging. MSN and Treehugger’s “Green Theatre” contest challenges you to (you guessed it) make a 1-2 minute video in which you answer the question “What are you doing in your own backyard to help fight climate change?”

Will that be a green flight, powered by solar panels? Or is someone buying carbon credits to offset the flights?

Tim Blair notes a contest Down Under that is also sponsoring flights for the winners. And these are flights from Australia to the U.S.!

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